2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop Article

2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop - Article Example In case of Dodge Journey, the sales price has been dropped significantly i.e. by $1,450. The primarily reason for such significant prince changes is due to compete with market leaders in midsize automobile manufactures like Suzuki, Ford, Kia etc. Chrysler has given more focus on its Dodge Journey as it is believed that with reduced price ($20,995), it has become one of the most affordable midsize vehicles in comparison to competitors’ products like â€Å"Kia Sorento ($21,250) and Mazda CX-7 ($21,990)† (Bird, 2011). This article mainly addresses Chrysler’s strategy pricing strategy for 2012 in order to combat the intensified the competition from the market leaders in midsize SUV segment. However, the prime focus of this article is on the new price ranges of midsize vehicles with value addition features offered by Chrysler. Chrysler has planned to compete with the key rivals with its three major models including Chrysler 200, Chrysler 200 Convertible, Dodge Avenger and Dodge Journey. Moreover, the article also indirectly addresses the key rivals of Chrysler and the market leaders in midsize vehicles. Considering the major area of this article, the prime objective is to offer the market signal by Chrysler to the market. Marketing signal by Chrysler may be an effective to generate the high demand for its automobile products for the coming year. The article has also offered brief descriptions of products that signify positive market indication for future. Moreover, through this article, competitors of Chrysler also get a market signal regarding the motives and intensions of Chrysler for beating its rivals (Porter, 1998, p.75). The automobile company has turned into a global industry where players from different industries are trying to in capture the prevailing market opportunities. The competition in automobile industry has been constantly changing with time. In the regard, thee major aspects are market structure,